Secrets to Bid on Brand Name for Easy ConversionsHow to leverage big and small brands - without breaking the rules.
Last updated: June 23, 2016 at 13:53 pm
Secrets to Bid on Brand Names for Easy Conversions
You will see some offers that don’t list that you cannot bid on branded terms. These are a GOLD MINE! I run these until they die! I want to express to make sure it’s OK with your account manager – respecting the terms of service is important, along with keeping yourself reputable with the network. So the best way to do this is ensure you setup a landing page which has their logo, using their keyword in the right places (like shown earlier) but make it branded for this target of bidding against the branded terms. This will ensure you’re doing the best job to get a good quality score from your search ad provider which usually means cheaper CPC’s.
Example: If I was running an offer promoting Roto Rooter Plumbing Service. And they allowed branded search. I would build this keyword list shown below in my search campaign – mobile only for the highest conversion in this case. Because think about it, people that need plumbing repair – it’s NOW! And they will most likely be using their phone to find the info – because it’s urgent. I would then later test this with desktop ads as well. I would also check the SEARCH TERMS report to find new keywords customers are typing in to trigger your ads. You may find some new cheap CPC keywords!
I would bid on keywords like this: (Imagine copying my list below, with other brands, you would have a huge targetted list)
What you just learned is a BIG GOLD MINE to profits! These method works everytime.. let move onto ensuring we are not diluting our efforts in search ads with non-relevant keywords triggering our ads. Lets dig into NEGATIVE KEYWORDS FOR MANAGING SPENDING