How are You Performing against the Competition?
Learn where you are losing, and how to win it back2018
How are You Performing Against the Competition?
Optimizing Search Ads / Display Ads / Call Extension & Call Only Ads Very important, after you have run your ads for a few days or a week (depending on your volume of data). It’s time to review how you are ranking and performing against competitors (this also works for display ads and regular search ads) As shown earlier, here is a real example of a lawyer campaign (Call only) I just ran for a short period of time. You can see I was losing majority of impressions due to ad rank, not budget per se. So optimizing your site is KEY, not always just spending more money.
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