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Facts About Google & Bing Account Limits

Know the limits of search accounts
Last updated: May 5, 2017 at 18:38 pm

Facts About Google & Bing Account Limits

Facts About Google & Bing Account LimitsCampaign and ad group limits

  • 10,000 campaigns (includes active and paused campaigns)
  • 20,000 ad groups per campaign
  • 20,000 ad group targeting items per ad group (such as keywords, placements, and audience lists)

Ad limits

  • 300 image/gallery ads
  • 50 text and non-image/gallery ads per ad group
  • 4 million active or paused ads per account

Targeting limits


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I doubt you will reach these limits, but just in case you do – now you know! Now, lets move onto something that is really important to win at search advertising – ‘AD EXTENSIONS”. So many pay per call affiliate marketers are not leveraging these free ad enhancements from Google and Bing at all. Remember your goal is to win the share of voice and share of space in search. The more noticeable you are, the better chance for a call! Let’s dig into ad extensions next.

Next: Master Ad Extensions to Win in Search

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