How to Setup Call Extension Adswith Call Conversion Tracking
How to Setup Call Extensions Ads with Call Conversion Tracking
As I mentioned before those extensions are powerful – CALL EXTENSION being one of the best for pay per call offers (no brainer here).
What does Call Extension do to your ad:
- Encourage calls to your pay per call offer by showing your (toll free or local) phone number on your ad.
- Display a clickable call button with your ad.
- Cost the same as a headline click (CPC).
Benefits of Using Call Extension When Promoting your Pay Per Call Offers:
- Adding a phone number to your ads makes it easy for people to call you on the go.
- You can share these numbers across ads within an ad group or entire campaign. So you can target ad groups by keyword topics and know which are profitable.
- Clicks on call-only ads exclusively drive calls to your business. No wasted clicks to your site if that isn’t your intent.
- You can use a schedule to match the pay per call offers business hours to show only when they can take your calls.
- You can count calls as conversions.
- Call extensions have typically increased clickthrough rate by 6-8%.
Let me walk you through the steps to steup this call extension. I will also show you how to use the setup to calculate conversion automatically.
- Sign in to your AdWords account.
- From the Campaigns tab, click the campaign you’d like to add your phone number to, then click the Ad Extensions tab. (a campaign has to exist prior to setup)
- In the View drop-down menu, choose Call Extensions.
- Click the red + Extension button, then click the + New phone number button.
ok now you will see the screen below.. let me walk your through the setup of this:
Now you should be a master at building perfect ads with call extensions enabled along with call conversion tracking the right way! Lets move on. We are now going to take a detailed look at using the ever mighty CALL ONLY ADS. These are the holy grail of ad units for us pay per call affiliates. Your about to see why, I show you some of my results from a few top performing ads.