Master Ad Extensions to Win in SearchLearn about Search Extentions - and why they are important
Master Ad Extensions to Win in Search
Another big mistake by lazy affiliate marketers is that they don’t use all the ad enhancement tools that Adwords and Bing Ads give them. Ad Extensions are a gold mine – and one of the most underutilized weapons. Ad extensions allow you to take up more real estate on the SERP with a larger, more complete and more enticing ad, providing additional links to your site, contact information, product images, click to call, and other rich data that can draw people in and increase your click-through rates and quality score overall. Note that these features are not available on “CALL ONLY” campaigns. Don’t be that lazy affiliate. Remember this whole guide is showing you what you need to do – to win! So unlike the others are not. A little work will go a long way.
Types of Ad Extensions Available:
- Sitelinks extensions
- Location extensions
- Call extensions
- App extensions – not applicable for pay per call
- Review extensions
- Callout extensions
- Structured snippet extensions– not applicable for pay per call
- Message extension
- Price extension
- Promotion extension
How Can I Use Location Extensions?
Ok, so now you have learned how to make sure you maximize your search presence with ad extensions – and how to use them. I mentioned the most important ones – but you can also use the others as well. Lets move on to something you will use the most, and something you should master as well – Call Only Ads, Call Extensions and Call Conversion Tracking. I am going to go in-depth in the next few pages and walk you through the proper setup of call extensions, as well how to monitor call tracking and conversions. We want to ensure your ads are making you money! Let me show you how.